Canada Goose has its eye set on international domination. The posh outdoor model is opening six new shops round this world this fall, it has introduced, including to the 11 retail areas at present in operation.
The brand new shops will embrace two European boutiques (in Milan and Paris), one within the U.S. (in Minnesota) and three in its native Canada (in Toronto, Edmonton and Banff).
In Paris, Milan, Minnesota and Edmonton, the brand new shops will function an immersive ‘Chilly Room’, permitting consumers to check out the model’s merchandise within the chilly environments they’re designed for.
“Success in retail is about extra than simply promoting issues — it is about serving to folks discover the right product, whereas delivering distinctive service and making a memorable expertise,” stated Dani Reiss, President and CEO, Canada Goose, in a press release. “Along with rising our footprint in Asia, increasing in Europe and broadening our presence in North America permits our followers to discover all of our collections in a novel and fascinating surroundings and uncover the story behind our merchandise, unfiltered.”
The announcement follows the information of a brand new collaborative ‘Nomad’ assortment between the label and Gore-Tex, which launched earlier this week.
Since being based in 1957, Canada Goose has gone on to carve out a repute for its efficiency luxurious attire, created with the calls for of the Arctic in thoughts.